Print / 2011
Our parent company, Syzygy, had asked us quite a while ago to think about their visual identity, which invariably kicked off discussions about the name itself.
Still, SYZYGY is a name that perfectly encapsulates what they do and how they work (alignment of strategy, design and build, more here), but it isn't easy to spell or pronounce unless you really look at it properly once. Or twice.
The one element that ties everything together are the 3 Y's. We chose to abstract them to force you to interact with the logo and thus the name, encouraging a conversation about SYZYGY. Why are the Y's incomplete? How do you pronounce SYZYGY, and what does it mean?
The visual universe we created around the logotype is made up of numerous elements which can be combined and changed to create an everchanging identity. The same elements, albeit in different colours, are used in the VI of our group company unique digital and of course in our own VI.